Marketing & communications

Digital Strategy & Campaign Manager

Abuja · Nigeria · Hybrid · Full-time

Lead go-to-market across Starlight Labs’ portfolio of already-built products: own the digital strategy, plan and run multi-channel campaigns, manage paid media, and hold the analytics that prove what works—turning finished products into demand and distribution.

What you will do

• Own the end-to-end digital marketing strategy across a portfolio of products; translate goals into channel plans, budgets, and a measurable campaign calendar
• Plan, launch, and manage integrated campaigns (paid, organic, email, partnerships) from brief to reporting—coordinating design, video, SEO, content, and social into one calendar
• Own paid media across Google, Meta, LinkedIn, TikTok, and YouTube: budgets, targeting, bidding, creative testing, and ROAS/CPA accountability
• Define each product’s funnel (awareness → capture → activation) and instrument it with UTMs, landing pages, and conversion tracking
• Set and report KPIs weekly/monthly (reach, CAC, CPL, ROAS, pipeline influenced); run experiments and reallocate spend to winners
• Run campaign operations—timelines, approvals, asset handoffs, and launch checklists—so nothing slips across parallel product pushes
• Partner with SEO and content on keyword-led demand, and with social on organic amplification of paid winners
• Own the marketing stack (analytics, ad accounts, CRM/automation) and keep tracking, attribution, and dashboards trustworthy

Required qualifications

• 4–5 years of professional experience in digital marketing, growth, or campaign management, including hands-on paid media ownership
• Demonstrable results running multi-channel campaigns with real budgets and reported ROAS/CPA/CPL outcomes
• Hands-on with Google Ads and Meta Ads Manager, plus at least one of LinkedIn, TikTok, or YouTube ads
• Strong analytics: GA4, ad-platform reporting, UTM discipline, and spreadsheet/dashboard fluency to defend decisions with data
• Experience owning a campaign calendar and coordinating designers, writers, and channel owners to ship on time
• Working knowledge of SEO, email/marketing automation, and landing-page/conversion optimization
• Excellent written English and the organization to run several product campaigns in parallel without dropping details

Preferred qualifications

• Experience marketing multiple products or in a portfolio/agency-style environment
• Familiarity with marketing automation/CRM (HubSpot, Mailchimp, or equivalent) and basic attribution modeling
• Certifications (Google Ads, Meta Blueprint, GA4) or coursework in growth/performance marketing
• Exposure to both B2B and B2C funnels and to African plus international audiences